About the Brand

The Hustle Culture is a brand built by people whose greatest strength is hard work.  We are people who don’t know any other way except to wake up and keep working.  We are only trying to get better every single day and help others do the same. We are people who wake up ready to see who they can help crush their day and be the best versions of themselves.  

We are crazy.  We are competitive. We are driven. Winning and success are all relative.  We want to win again and again and at a higher and higher level.  Our wins are when the people we care about win themselves.  

We strive to hustle like crazy every day to be our best and help others be their best. We know this life isn’t for everybody.  We know that people either love us or hate us.  We are ok with that. We are not normal. We refuse to be.  We are risk-takers who would rather chase greatness as opposed to settling for mediocrity.  We would rather fail over and over again as opposed to quit.

When we were deciding on what to call this brand, we were trying to think of a motto that represents us and our mentality. The biggest thing our culture is missing is the HUSTLE. It’s the ability to wake up and be disciplined to make difficult choices every single day.

We discovered a lot of “negative press” around “Hustle” and the culture that it breeds.  So be it.  This brand isn’t for everyone.  

This is a brand that 99% of people won’t understand.  This is a brand only for the 1%.  Being a “1%-er” has given us a different perspective than normal people.  I only know one way to get what others say they want.  That is to shut up, show up, and give it your last ounce of energy.

So this brand is for the Doers, not the talkers.  It is for the people who think inside the box and outside the box because that’s what it takes to get the job done sometimes.  It’s for people who don’t know any other way except to wake up and give 100% in all they do.